NEW LIGHT ON MEMORY LANE
streaming now on all platforms
“The song is about journeying through grief and rewriting the limiting stories we tell ourselves. It’s about navigating the challenges in life, and moving through darkness to find and embody our light. Grief is like sailing on open waters and surrendering to the ocean of emotions. When you’re riding the storm, you don’t see where the wind is coming from, you’re just in it so deep that all you can do is wait for it to pass. It comes and goes, sometimes it’s a misty rain, other times a downpour. But you bet your ass you’re gonna get wet, so you might as well find a way to dance in it.”
— Penny
My journey to this place was unexpected, yet deeply transformative. It all started during an intense burnout in Costa Rica, where I was forced to confront my mental, emotional, and physical health. Alone and at a crossroads, I bought a ukulele and began a healing journey—one that led me to discover my true voice, alchemize emotions into songs, and compose enough music for multiple albums. Through this, I learned that self-expression was not just a creative outlet—it was a path to deep healing.
As I’ve rebuilt my life and career, I’ve made it my mission to help others reclaim their voices and transform their struggles into something beautiful. I guide people to rewrite the stories they tell themselves and use creativity as a tool for healing, self-discovery, and empowerment.
I’m Penny Flows, an artist, singer-songwriter and voice empowerment coach guiding you to embody your authentic self and express your stories through song.
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I’m here to help you find your voice, just like I did. Through my work, I guide people to express themselves authentically, heal from their emotional wounds, and turn pain into purpose through coaching and songwriting.
I spent the first part of my life chasing what I thought I was supposed to want—first in graphic design (I hold a BFA in Graphic Design from SUNY Purchase) and later in sustainability (with a master’s degree in Sustainability and Communication Design from Designschool Kolding). But after a life-altering car accident and a spiritual awakening, I realized that I was living someone else’s story.
In 2019, I made a bold shift towards holistic healing—becoming a certified yoga teacher, Ayurvedic consultant, Reiki master, and Spiritual Life Coach. But the real turning point came during a pandemic lockdown in Costa Rica. Struggling with burnout, a failed exam, and a dark night of the soul, I paused everything. I stepped away from screens, turned inward, and began to heal through meditation, journaling, and music.
During this time, I reframed the thesis of my life—away from perfectionism, self-doubt, and toxic expectations, towards a loving relationship with myself and the realization that the stories we tell ourselves become our reality. I used my background in design thinking to literally redesign my life—from singing in the shower and strumming 4-chord songs to booking gigs and releasing music as an independent artist.
MY STORY...
“Art is like life — a process, it’s our most natural expression not meant to be polished or framed, it’s been inside of us since we were born, waiting to be embodied, to make us feel alive and remind those who are stuck that there’s a way out of the darkness.”
— Penny
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For Ten years I was “just” a designer - during that time, i never considered myself creative, nor did I identify as an artist.
I rarely left my box and would design solely based on trends and other ways that seemed accepted by society and design education. But the most interesting problem I faced was being stranded in the jungle during Covid, having to reinvent my life. I quickly learned that design thinking could help me reframe limiting beliefs and change the way I communicate with myself. By rewriting the stories that were replaying in my mind, I was able to overcome some of my biggest fears. I am here to help guide you home to yourself. To embody your greatness and not seek validation from external factors. Instead of waiting for problems to be solved, be the writer of your story, enjoy the process, prototype versions of yourself and create the reality you desire. The world is your canvas and you’re the only one who can make it colorful from your perspective.
PLAYING FOR PEACE
New Light on Memory Lane
New light on Memory Lane
Rewriting the story once again
New light on Memory Lane
Keep the good ones
Allow the rest to fade
Letting Go
Why are we so scared
of falling in love again
even if it could be
a different ending
is this the end
or the beginning
the beginning of
you and me
The Reason
There’s a reason for this change
Could it be that we’ll embrace
What it means to be a human after all
You are not strange or insane
We are all one and the same
Realize that humans mess up
And they fall
To the Moon
I might be slightly crazy,
And also a dreamer
but just like Lennon said
He wasn’t the only one
And even if I’m crazy
At least I am human
I’m not afraid of failing
So judge me if you care
