Penny lives her life by design, inspiring others to create their dream reality. She believes in the healing power of self expression, guiding others to live a heart-centered life in flow, while empowering them to confidently share their authentic voice with the world.

Danish born Pernille Karlsen holds a BFA in graphic design from SUNY Purchase College and a MA in sustainability and communication design from Designschool Kolding. After spending her adult life chasing the American Dream, a fatal car accident awakened her spiritually while pushing her to seek alternative healing modalities. In 2019 she discovered the holistic path, becoming a certified yoga teacher, Ayurvedic consultant, Reiki master and Spiritual Life Coach. In February of 2020, she traveled to Costa Rica to do her Masters project, but was unexpectedly faced with a pandemic lockdown, burnout, failed exam and a dark night of the soul. She stepped away from the screen dedicating time for healing, connecting with her emotions through meditation, music and writing.

After healing and discovering her voice, she reframed the thesis to address toxic perfectionism and inner communication, how the stories we tell ourselves become reality and why it is crucial to have a loving relationship with oneself. Using design methods, she became her own social experiment, creating a new identity as a musician — going from singing in the shower and strumming 4-chord songs, to booking gigs as a singer-songwriter and releasing music as an independent artist.